The Running from daylight collection is designed using words and graphics, all taken from the Björn Borg’s core identity. Using the design to communicate what the brand believes and their wish is to inspire people to reach their full potential. A collection designed for training on dark fall days. That salutes the darkness in Sweden during the fall where you run from the short moments of daylight into the darkness. All graphics are done in are reflective print to make sure you are safe in the traffic.
The Autumn/Winter collection 2020 includes placement prints, seamless prints, size- and color correction etc. assisted by the Creative Director. Products including Sports Apparel, Underwear & Accessories.
Role: Print Designer
For more info: Click here
Elias Fredin 