”It does not make sense to run in cotton underwear when you can wear a superior product that doesn’t slow you down. Most people put a lot of effort into getting the right running clothes, but they won’t perform as they could, when wearing cotton underneath.” Jonas Lindberg Nyvang, Marketing Director Björn Borg
This campaign was a re-take of the previous years campaign called ”Don’t run in cotton”.
Together with the Marketing Director we made prints in small scale such as newspapers, posters and stickers but also super sized prints for Trams in Holland, Olso and Helsinki.
Role: Graphic Designer
Elias Fredin 