Länsförsäkringar is a Swedish federation consisting of 23 local and customer-owned regional companies and the jointly owned Länsförsäkringar AB with subsidiaries. The Länsförsäkringar Alliance has 3.9 million customers and 8,700 employees.
Länsförsäkringar was in need of a new Visual Identity showcasing best practises on how to present the brand in videos, and animations. I was in charge of the project from start to finish, setting up workshops, involving representatives from all 23 companies and eventually launching and educating internal and external designers and coworkers from marketing departments all throughout the country. Please see sample animation and full guideline below.
Elias Fredin 