”Livets tal” (The speech of life) is built on Länsförsäkringars manifest ”För all tid” which is a play on words of ”For all times” or ”Forever”. The manifest describes how the Swedish Bank, Insurance and Real estate company Länsförsäkringar is close to it’s customers through all parts of life. This campaign highlights a number of situations that most people can relate to-, from spending time with your first born, to a farewell speech, life in-between and after. This is a nationwide campaign created in collaboration with NDDB showing all across Sweden from Q1 2023. See this campaign on TV, OOH, YouTube- & streaming ads, print ads, SoMe ads etc.
Below you will find the full-length, 60s version of the ad which you can also see at the cinema right before the movie starts.
Role: Art Director/Graphic Designer
Elias Fredin 