”Livets tal” (The speech of life) is built on Länsförsäkringars manifest ”För all tid” which is a play on words of ”For all times” or ”Forever”. The manifest describes how the Swedish Bank, Insurance and Real estate company Länsförsäkringar is close to its customers through all parts of life. This campaign highlights the pension offer and focuses on situations that most people can relate to-, from a job-interview to a farewell speech, life in-between and after. This is a nationwide campaign created in collaboration with NDDB showing all across Sweden from Q3 2022. See this campaign on TV, OOH, YouTube- & streaming ads, print ads, SoMe ads etc.
Role: Art Director/Graphic Designer
Elias Fredin 