I based the creation of this graphic profile on Typoglycemia, a neologism for a purported discovery about the cognitive processes involved in reading text. The principle is that readers can comprehend text despite spelling errors and misplaced letters in the words. See example below:
Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.
Graphic profile for a sophisticated catering company (fictional project) including logo, business cards, invoice, letterhead, with compliments slip, envelope, annual report & style guide.
Elias Fredin 