The SS21 collection involved creating a visual expression inspired by the Swedish nature with a mix of training & tennis. Work includes placement prints, seamless prints, size- and color correction etc. assisted by the Creative Director. Complimenting the SS21 collection, this season was the launch of the new timeless print inspired from Tennis called ”Tennis Net”. Tennis Net will help push the brands visual expression across seasonal and non-seasonal collections to come.
Role: Art Director/Print Designer
Elias Fredin 