As ATG became the main sponsor of SHL, Swedens Hockey League, it became clear to me what we needed to do. We had to merge the stars of each sport in a new and exciting way, with a little help of the court of the tiniest star in the world of horses, Vinnie.
ATG arranged small activations focusing both on the stars/main players of both sports as well as the audience and combined the two in a new exciting way. ”Stötta ditt lag”/”Support Your Team” became something that all fans from whichever club could connect with. ATG organised it’s own league outside of the main sports where players and fans where battling it out with a chance to win 50.000 SEK to their clubs youth organization.
This project included printed material for the SHL arena, animation for the big screen inside of the stadium, digital and printed ads, event material and clothing.
Role: Art Director
For more info please read more about this case below.
Elias Fredin 