ATG

During my time at ATG, I was challenged with both digital- and analog design tasks, creating the best possible design for a variety of outlets both print & digital including animations. Some of the challenges I was taking on were to e. g. manage large numbers of subcategories/products, how to manage hierarchies between these, while always staying true to the main brand and brand book. The main focus was to construct how the brand was to be presented in various types of channels such as retail, site, event etc.

I was part of many interesting projects during my time at ATG. One of them was to launch the new product ATG VS, Virtual Sports, which you can see and read more of about here: www.atg.se/casino/virtual-sports

Whilst working at ATG I was the design lead, implementing the conversion from the classic creation of banners into Bannerflow, which is still the tool used today.

Role: Art Director