Responsible for creating and developing the clean and timeless design of the classic Björn Borg underwear launched Autumn/Winter 2020 as well as working on the Björn Borg trademark – the seamless bold colorful prints.
New prints each season, monthly specials, unique drops are all part of the work put in as a Print Designer at Björn Borg. These prints are drawn by hand and digitally. Many of these prints were used as underwear for men, women and kids but also apparel such as jackets, T-shirts, leggings, tops, swimwear and bags. See below for a small fracture of the prints displayed made for Björn Borg.
Role: Print Designer
Elias Fredin 